If you have an eBook then essentially you have a license to print money. As a digital product, this is something that you can sell millions of times in a single day in theory. It has no overheads, no delivery costs and you can set the price however you choose.
Of course this isn't quite how the story goes for everyone who starts selling eBooks though. eBook sales are very much dependent on your skill, timing and understanding of sales. To help get more sales then, consider the seven following tips:
1 Sell in More Places
Want to get more sales? Then sell in more places! Putting your eBook on Kindle is free and will mean thousands more people can instantly find and buy your book Ð people who otherwise probably wouldn't have.
2 Find Affiliates
Whether you choose to use a service like Clickbank or to set up cookies yourself, using affiliates can give you an army of marketers happy to help you sell your product and reach a wider audience.
3 Hire a Writer
You may already have hired a writer for your eBook which is great. Now though, it's time to bring them back and get them to write your landing page! Professional sales copy makes all the difference.
4 Run a PPC Campaign
If you have a specific niche and a great landing page then any money you spend on PPC should result in clear ROI and is a great way to expand your audience.
5 Improve the Cover
It could be that the cover of your eBook is what's putting off potential buyers. Head over to a site like 99Designs and spend a little to spruce up your image!
6 Change the Price
Lowering the price will likely increase sales while hurting your profits. Increasing the price can have the opposite effect. Make sure you play around with this number until you find your perfect sweet spot. You don't know unless you try!
7 Give Away a Free Taster
Giving away a free taster of an eBook is often one of the very best things you can do to drive sales. If you have a mailing list then try sending them a PDF of the first chapter. People love getting things for free and if the title is inviting then they're bound to open it. Then, if they like what they see, they'll be hooked and liable to make a purchase!
5 Ways to Create a Sense of Urgency With Your Sales
If you want to make more sales, then adding a sense of urgency can make all the difference.
The key thing to remember here is that most things that we buy, we buy on impulse and for emotional reasons. If you stop to think about any purchase, or go away to mull it over, then often you will realize that you don't actually need it. On the other hand though, when you're in the heat of the moment and you're feeling that sense of desire and urgency, you will often make snap judgements.
As a marketer, you need to leverage that fact and create a sense of urgency in your buyers so that they click buy now and not later.
Here are some ways to do thatÉ
Leverage Color Psychology
The color red has a profound effect on us psychologically and studies show that people put more money into red collection boxes for charity than any other color. The lesson? Make your 'Buy' button red!
Use the Right Language
The right language can be used to subtly paint a picture and to encourage a sense of urgency. Words like 'must' and 'now' can gradually build a sense of tension and get people to want to act quickly. Likewise, so too can using exclamation marks and even shorter, sentences that read more quickly.
Think About the Neurochemistry
The other trick to think about with your language is neurochemistry. The perfect scenario from the perspective of a seller is that buyers experience a combination of serotonin (desire) and adrenaline/cortisol (anxiety). You want them to feel anxious and to want what you're selling.
Getting the desire up is a matter of telling your customers about your value proposition and getting them to imagine how what you're selling will change their life. The anxiety comes from showing them what could happen if they fail to listen to advice.
Offers
A special offer such as a 50% off deal is a great way to motivate people to act fast, rather than waiting for a while to see if they change their mind.
Limits
A limit of some sort can drastically increase sales because it has the double impact of a) telling customers that the option to buy won't always be there and b) making your item more exclusive and rare and thus instantly more desirable.
Want to drive your customers even wilder? Then include a countdown timer or even a number showing how many items are left in stock!
5 Great Ways To Monetize Your Vlog
A lot of vloggers make a full time income from their vlog. What could be sweeter than doing something you love and receiving a good income from it? So how do they do this? Well there are a number of different ways which we will discuss in this article.
1. YouTube Partner and Google Adsense
One of the easiest things that you can do to monetize your vlog is to become a YouTube Partner and use Google Adsense ads with your videos. There are some specific requirements that you have to meet to become a YouTube Partner and these change often so go to the appropriate support page to find out what they are at the moment.
If you don’t know what Google Adsense is then it is best explained as showing relevant ads that people pay for under the Google Adwords programs. These ads are usually in the form of banners, and if someone clicks on the ad then Google (YouTube) gets paid and so do you. Google Adsense on your videos is certainly not going to make you rich.
2. Promote Affiliate Products
Let’s say that you have a successful vlog about makeup. In your videos you show your audience how to do great things to make them look beautiful and you also review specific cosmetics, perfumes and so on.
So get paid for doing this! Just find a good affiliate program that will pay you a commission for referring people to their store to purchase cosmetics. If you have a travel vlog then you can recommend specific travel companies, travel insurance, car hire companies, tour operators and so on. Just make sure they have an affiliate program first.
You can make commissions for promoting digital products as well as physical products. In fact the commissions are always higher with digital products because production costs are much lower. So you could recommend a related “how to” guide or video training course and make some good money.
3. Promote your Own Products and Services
You are vlogging about a specific niche which you know a lot about. Your viewers will see you as an expert. You always provide them with good advice and they can have more with your advanced training courses which you charge a premium for.
Or you may want to offer online coaching. There is good money in providing one on one coaching with people from all over the world. All you need is a messenger service like Skype and you can schedule a time for your coaching sessions with your clients.
4. Sponsorships
Brands know that vlogging is the wave of the future and they are always on the lookout for good vloggers to sponsor. This is really great for you as you don’t need to sell anything to make money. All you have to do is promote the product or service that the sponsor chooses in your videos and provide links in the video description.
When your vlog reaches a certain level of subscribers sponsors will find you. Make sure that you are comfortable with promoting their products.
5. Patreon
Patreon is basically a funding platform for your subscribers to support your vlogging efforts. You can give special content to your Patreon subscribers that other regular viewers of your vlog do not see. You can even create different levels of Patreon funding at different price points. Patreon works very well.
5 Benefits of a Digital Product Business
If you're looking for a business model that allows you to generate genuinely passive income and to make a lot of money in the process, then a digital product business might just be right for you. Digital products are products that exist solely in a digital format and include the likes of software, eBooks, e-courses and computer games. They also just so happen to offer perhaps the best business opportunity of any type of product, so read on to find out what makes them such a great choice for making money online.
1 No Overheads
Right away, with a digital product you have no overheads. That is to say, you might have overheads initially while you're developing your product but from that point on you will then be able to sell as many copies as you like with no need to pay for materials or anything else. Every sale will be 100% profit which can't really be said about any other business model.
2 It's Truly Passive
Of course some services are also like this. If you are a writer or web designer for instance, then you probably won't have to spend any money to make money and that means that you can keep 100% profit.
But where a service business falls down is in the fact that you will be exchanging your time for money. This in turn means you'll need to constantly be available at specific times of day and you might even need to travel.
A digital product though is truly passive. Once you have set up an online store and you have people visiting your site, you can make money while you sleep or while you're on holiday somewhere sunny.
3 No Stock
With a digital product you require zero digital space for stock and that means you don't need to rent a warehouse or fill your front room with books.4 No Investment
Just as there are no overheads, there is also very little investment necessary. This means it will take barely any time for you to break even and to start generating real profit. In turn this also means that there's no risk so you'll be able to start your business without taking out a huge loan and putting your family in danger.
5 No Delivery
As though all that wasn't enough, digital products don't even require delivery. That means you won't have stock going missing or customers claiming they never received their goods. Digital products are cheaper and faster in every way.
Tell Viewers What To Do In Your Videos
You want your vlog to be a success and make a lot of money from it don’t you? Well you need to tell people what you want them to do in your videos. Why do you need to do this? If you don’t tell people what to do online most of them will leave without doing anything. You may find that hard to believe but it’s true.
These days’ people have the attention span of a gnat. They live life at the fastest pace possible and will often use YouTube as a way to find something out and then leave after watching without doing anything else. Putting an external link in the description means nothing. You need to tell them to click on it and what’s in it for them when they do.
Tell Viewers to Enable Notifications
In the past all you had to do was to subscribe to a channel to receive notifications of new videos. YouTube has changed the rules here and now viewers need to enable notifications as well. So tell your viewers that if they liked your video and want more then enabling notifications will ensure this.
Ask your Visitors to Subscribe, Like and Share
Yes this is obvious, but in each video you should tell your viewers to subscribe to your vlog channel if they haven’t done this already, give the video a “thumbs up” if they liked it and share the video with their friends on social media.
Request that your Viewers Leave a Comment
Comments are a great way to interact with your audience so in every video ask your viewers to leave a comment. OK there will be some people that leave stupid comments but most people will leave a genuine comment.
When you receive comments on your vlog videos respond to them fast. Viewers will stop leaving comments if they see that you haven’t bothered to reply to any of them for a long time.
Explain to your viewers that you want to get to know them and create the videos that they want to see. Ask them to leave their ideas for future videos as a comment. Also explain that their comments help you to improve the vlog.
Have a Beneficial Call to Action
What do you want your viewer to do when they have finished watching your video? Do you want them to visit your website where they will find more cool videos? Do you want them to join your email list so that they can receive more tips and tricks from you that you will never create videos about?
Use persuasive calls to action in your videos. Don’t just add these at the end of the video. There will be some viewers that won’t watch your video until the end for a variety of reasons. So mention your call to action near the start as well.
If you want your viewers to join your email list then you need to incentivize them to do this. So why not create a great report or better still some more videos that they can only access by subscribing to your list?
Creating an “insider video” for those that subscribe to your email list is better than a report they have to read. Why? Because they have just come from YouTube and this proves that they like watching videos. Make it easy for people.
5 Reasons Why You Need To Start A Vlog Today
If you are thinking about starting a vlog but are not totally convinced yet then this article will explain the best reasons for starting one. A vlog is a big commitment so you need to be determined and constantly motivated to start one and keep it going with new content. So take a look at these powerful reasons for starting a vlog.
1. People Like Videos and what is happening in Other People’s Lives
The rise in popularity of vlogs should not come as much of a surprise to most of you. There have been several studies that confirm people would much rather watch a video then read text on a website. Also people like to know what is going on in other people’s lives. The viewing figures for reality TV certainly show this.
So here you have a powerful combination at work. The power of video combined with the power of curiosity. Yes people like to know what celebrities are doing but they are also interested in how other ordinary people live their lives. So give them what they want.
2. Vlogging is Fun
Well vlogging certainly should be fun. If it isn’t fun for you then don’t do it. With a vlog you have the opportunity to share your life experiences, your knowledge and a lot of other things with people all over the world that you have never met before.
Planning videos for your vlog is a lot of fun. Getting everything ready and shooting the footage and then editing the whole thing afterwards so that only the best bits appear in your video is a real blast.
Also you will get a real buzz from people subscribing to your vlog channel, liking your videos, sharing your videos with people that they know and leaving you nice comments. Watching the popularity of your vlog grow is very fulfilling.
3. Reach a Wider Audience with your Vlog
If you are in business and want to promote your products and services then a good vlog is a great way to do it. You will be able to reach people in different parts of the world that you never thought was possible. Of course your vlog needs to provide value and not just be a series of ads.
We will always recommend using YouTube for your vlog. It has the biggest reach of any video site with over 1 billion users. Each day it receives 4 billion page views from all over the world and there will definitely be people looking for the kind of content that you provide on your vlog.
4. You will create a Better Connection with your Audience
People will want to see you and find out as much about you as they can. This is easy to achieve with a good vlog. It is a lot easier to persuade people to do the things that you want them to do using video rather than the written word. They will not only respond to your words but also your body language too.
5. You can Make Money with your Vlog
There are many cases of vloggers making a fortune from doing something that they love. They make money from brand sponsorships, promoting their own products, promoting affiliate products and other monetization methods.
How To Start A YouTube Vlog
If you have a desire to create your own video blog (vlog) then there is no better place to do it than on YouTube. YouTube has incredible viewer traffic with around 4 billion page views every day. With these kinds of numbers there are bound to be a lot of people looking for what your vlog has to offer.
A successful vlog requires a good start, so follow the tips provided in this article to ensure that you start your vlog with a bang. Planning is very important as you want to make the right impact from the beginning.
Decide what your Vlog will be about
What are you passionate about? Do you have certain skills that would be useful to others? Can you monetize the videos that you create? If you are interested in something like gaming, makeup, making money, sports teams, pets, health and fitness etc then there are many others that share these interests as well.
It is vital that you are interested in the subject of your vlog. You want your passion to shine through in all of your videos. If you are not excited about your chosen vlog subject then this will be obvious in your videos and your vlog will fail.
Get the Right Tools
We are talking recording equipment and editing software here. Yes you can use the camera in your smartphone to record videos, but it is much better if you invest in a good HD camera for your video recordings. You don’t have to break the bank here as there are some very good cameras for vlogging available for less than $200.
Good cameras have built in microphones but these are not always the best. Audio quality is essential as people will not want to watch your videos if they can’t hear what you are saying. So invest in a good quality external microphone as well.
You will need to edit your vlog videos and the best way to do this is with a video editing suite for your computer. There are some very expensive video editing software suites available but you don’t have to start with these. Just use the free Windows Movie Maker or iMovie if you have a Mac. They will do everything that you need to create great videos.
If you want to make “how to” videos and need to record your computer screen then you will need a desktop recording application. Camtasia works very well for both Windows and Mac computers but it will cost around $200. There are free alternatives such as CamStudio which are good enough to start with.
Decide on your Brand
What are you going to call your vlog? You can use your own name for this but you may decide that a brand name is better. So get creative and think of a good name that is memorable. Use this as your YouTube channel name.
Set up your YouTube Channel
All you need to set up a YouTube channel is a YouTube account (and a free Google account). Get some professional channel art created for your new channel to show that you mean business. If you are not a graphic designer then outsource this task.
How To Promote Your YouTube Vlog Channel
So you have set up your YouTube vlog channel with great channel art and uploaded some high quality optimized videos that your audience wants. What more can you do to promote your YouTube vlog channel? Well quite a lot actually. In this article we will show you some great ways to get the word out about your vlog.
Ask your Friends and Family to Share and Subscribe
This is a great place to start. Make a list of everyone that you know and then contact them using either social media or email and tell them that you have a new YouTube vlog channel. Ask them to do you a favour by subscribing to the channel, watching a few of the videos and then sharing some of the content on social media.
It is really hard to get your first 100 subscribers so ask your friends and family to go into bat for you. Be upfront with them and tell them that they will help you to achieve this first important milestone. Ask them to encourage their friends and family to help too.
Use your Social Media Profiles to tell everyone about your Vlog
Almost everyone has a Facebook account these days so no matter how many friends you have, post your videos and ask them to visit your vlog channel, watch some videos, subscribe and share with their friends.
Not everyone will do this but some certainly will. Again you can tell them that you want to achieve a specific milestone and that you would really appreciate their support. Put the same message out on Twitter, Instagram and any other social media profiles you have.
Find and Collaborate with other Vlog Owners
You can really give your vlog a promotional boost by working with other vloggers in the same or related niches. Maybe you could create some special videos together? You can use this opportunity to promote their vlog while they promote yours. Not everyone will say yes to this but quite a few will.
Add a Featured Channel List
This is a great thing to add to your vlog channel page. You can recommend other people’s channels on your page so that your subscribers will take a look. You don’t need to ask the permission of a channel owner to do this. Be sure to add the biggest vlog channels in your niche to the list. This will create an association in the minds of your subscribers.
You can also find other related vlogs that have a similar number of subscribers to you and add them to your featured list. Once you have done this send the vlog owners a message that you have done this. Most will reply and show their appreciation by adding your vlog to their list. It can also open the door to other cross promotional activities as well.
Do more of what works
The analytics in YouTube are great so use them to find out which of your videos are the most popular, and which videos are not doing well and even making people unsubscribe from your channel.
Create similar videos to the ones that have the most views and likes and take a look at the underperforming videos to find out what the problem is. Once you know why people didn’t like a particular video you can avoid doing this in the future.
How To Grow Your YouTube Vlog Channel
There are many steps that you can take to grow your YouTube vlog channel. We are going to discuss some of the best ways to do that in this article. When you start a vlog, growing your channel should be your number one aim. So use these techniques for more subscribers.
Add your Social Media Profiles
You can link your social media profiles to your YouTube channel. When you do this they will be visible on the top right of your channel. You can also add a link to your website or blog if you have one too.
This is a simple but effective way to create more engagement with your audience. Some of them are going to want to follow you on Facebook, Instagram, Twitter and your own website. So don’t deprive them of this opportunity.
Complete the “About” Section for your Channel
When people are visiting your vlog channel a number of them will check out your “About” tab. If there is nothing there they will be disappointed. Tell people why you started the vlog and how you want to help them. Let them know how regularly you will post new videos. Tell your audience where you are from and how they can contact you via email.
Create a Striking Channel Thumbnail
Did you know that you can create your own channel thumbnail? Well you can and it is a good idea to do so. If you are no good at the graphic design stuff then outsource this for a few bucks. This needs to look good both small and large so get a professional job done.
Use Great Looking Channel Art
We are talking about the banner for your channel and the smaller image. Remember that you are building a brand with your vlog so really make this look good. Find a good graphic designer if you can’t do this yourself. You want your channel to appeal to everyone so be prepared to invest in great channel art.
Organize your Channel
You want to make a good impression with newcomers that visit your channel so organize your videos into specific categories so that it is easy for them to find the specific videos that interest them. This is a simple thing to do but very effective in getting you more subscribers.
Make a Channel Trailer
Once you have a few videos in your channel you can make a trailer video which introduces newcomers to your vlog. Use the best bits from some of your videos so that it encourages people to subscribe.
Customize your Channel with New Viewers in mind
You do not have to stick with the way that your channel is currently presented. Change it up so it will be appealing to new visitors to your channel. Make sure that your channel trailer is there and your most popular videos. By presenting your best content you will increase your chances of more subscriptions.
Provide an Incentive for Subscriptions
It is always good to give new visitors to your vlog channel an incentive to become a subscriber. Tell them that you will create a special video once you achieve a specific subscription milestone for example.
Great Ideas For Creating A Vlog
So you want to start a vlog but you are not sure what to vlog about? It’s OK we understand. Creating a vlog is a big commitment as you have to come up with new videos on a regular basis. But don’t worry because we have you covered in this article. You will find some very inspiring ideas for your vlog here.
A “How To” Vlog
Do you have specific skills that you can use to make tutorial videos to show your audience how to do something? Of course you do. Sometimes it’s just a matter of identifying the skills that you have.
Are you a good cook? Do you know a lot about makeup and cosmetics? Do you know how to make money online? Can you create websites? Are you great with software like Microsoft Office or Adobe Photoshop?
Take some time out and make a list of your skills. What do you really enjoy doing? What have you done in the past that can help others? What problems have you overcome in your life that other people are probably experiencing right now?
Travel
Do you love to travel? Do you regularly travel to different countries or cities? Do you live in another country as an expat? Do you know all of the great places to visit in certain countries? A good travel vlog always goes down well.
When you go on your trips take your camera and record everything you believe to be interesting. Even airports can be interesting for people if they have never been there before. Some people make a full time living from their vlog traveling around the world. Why not you?
Pets
Do you love animals? Do you have a dog or a cat and want to share details about them? Perhaps you can train a dog to obey certain command or teach your cat how to do tricks? There are many people that love animals and will devour your vlog if you can entertain them or show them how to solve a pet problem.
Sports Team Fan Vlog
The last few years has shown a rise in popularity of vlogs around sports teams. If you follow a particular team passionately and attend their matches all of the time then why not take your camera and conduct interviews with other fans afterwards? You can also vlog about news and upcoming events.
Personal Development
This is a huge subject that is always in demand. Have you had to overcome a lot of challenges in your life to get to where you are today? People would love to hear your story and how you overcame the various challenges. The fact that you have started a vlog shows that you are confident. So teach people how to be more confident.
You don’t have to be qualified to do this. Just give people advice on how to do things like set goals and achieve them. Most people’s lives are very dull and routine. Show them how to get out of their comfort zone and do different things.
Health and Fitness
This is another big one. How do you stay in shape? What kind of diet do you have? Have you lost a lot of weight? What is your regular exercise routine? There are so many things that you create videos about in this niche.